OurSky

A BrightAI vertical, OurSky (ADPC) was in search of a Brand that was expansive as their offering. The Astronomy Data Processing Corporation's funding mission is to 'reduce the barrier for entry for Astrophotography.' We helped build their Brand & microsite to gain early-stage followers, vc's, and users. Using BrightAI sensing technology, ADPC is launching their Alpha product, OurSky, soon.

Project Details

Timeline

2 Months

Services

CD/AD

Brand Systems

Website

OurSky AI

Challenge

Reducing The Barrier For Entry

With an extremely hands-on team, the OurSky build started as a Brand Refresh. Together, we focused on...

Refreshing the wordmark. We re-focused the wordmark and gave it structural integrity/reason
Applying Mild To Wild to Creative & Art Directions and across UI/X and into Web Design
Creating an out-of-this world aesthetic that truly felt like expansiveness of space

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Goal

For Everyone By Anyone

With such amazing imagery—providing access to the Brand's incredible tech became our soul focus. Final astrophotography imagery is the final product; learning how plate-solving works, we* focused the Brand activation around refined simplicity.

The colors of the brand must compliment and uphold OurSky— not overshadowing or competing with the vivid colors space
Messaging and TOV is focused on tongue-and-cheek, astrophotography nerd culture
Scale is a big focus; open expanses coupled with crisp, simple Design pulls viewers in.

Solution

An Out-Of-This-World Brand

Launch was focused around a simple landing page. Working, first, in Figma—then in webflow, our team produced a single-scroll brand touchpoint for users to sign up and 'receive transmissions.'

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Distributed Team: