Mecha
Mecha Builds Giants
How do we build a brand that upholds and supports Mecha clients through each wick of sweat? Finding strength during a Mecha workout is imperative. Each workout is notoriously hard. Taking a cue from the light flowing through their flagship gym—we focused on these core values:
- Community Development
- Felt Value
- Sensory Support
A New Way Of Working Out
At its core, Mecha empowers gym goers to do things differently. Partnering with a diverse and agile team, Mecha helps its customers grow, climb, and build their bodies & minds by unlocking a new way of working out.
- We* built the brand together, on the floor, as construction screamed around us
- We* built an app to control the 16m color options on both interior & exterior function
- We* created a deep sense of community. Mecha now has two locations in Colorado.
Mecha Continues To Thrive
Well-known by hardcore athletes and iron giants (seriously, these workout are sought after by ironmen/women), Mecha continues to show up for its Colorado community. Each aspect of a Mecha workout is painstakingly Designed; a chilled eucalyptus towel greets clients after each workout...
- Mecha's flagship location is located inside of a well-known Boulder mid-century modern building hosting two contrasting rooms; one dark and guttural, the other light and airy.
- The main entrance divides olfactory smell; the dark room zings nostrils with peppermint, the light room supports clients with grapefruit.
- The Creative Direction supports unrestrained domination; Mecha focuses on the simplicity of a brutal workout.
Team:
- Hands-on Clients: Kate & Josh Swartz
- Creative Direction & Brand Design: Neil Yarnal
- Photography & Videography: Nicole Howe
A CLOSER LOOK 👀
