Commonweal
A Porous Vessel
The RFP for Commonweal requested building a Brand Identity and Website that operated like a porous vessel. A Brand and Website that conveys 50 years of nonprofit support, 25+ programs ranging from Healing and Liberation to Prison Hospice, and Cancer Retreats.
- Commonweal is both a physical and digital place, with deep roots in both
- Commonweal is innovative, caring, supportive, and emergent
- Commonweal holds a rich (and vocal) background
Our Distributed Team:
- Michael Lerner, Co-Founder, Commonwweal
- Oren Slozberg: Executive Director, Commonweal
- Susan Grelock-Yusem: Director of Narrative, Commonweal
- Kyra Epstein, Director of The New School, Communications Manager, Commonweal
- Brandon Roth, Director of Design & Digital Product Owner, Independent Contractor
- Neil M. Yarnal, Creative Director & Principal Brand Designer, Local* LLC
- The Wonderful People @ Commonweal
The Who Behind The Why
Getting to know Commonweal; who runs the organization, who supports the organization, who the place of Commonweal is, who the 50+ Program Directors are... The Who Model was used within every aspect of the Commonweal.org build.
- The Who Model helped break apart standard Brand refresh roles, processes, patterns, and behaviors
- The Who Model helped Commonweal uncover new organizational structures, models, and IP
- The Who Model helped the people who make up Commonweal rediscover Who They Are and What They Do
The Intuitive Toolkit
The Intuitive Toolkit is nested within Visual Identity Systems (VIS). When paired with Commonweal's pre-existing Visual Thinking Strategies (VTS), the two create a powerful (and intuitive) format for creating and experiencing Commonweal's Identity across commonweal.org.
- Working from the inside out, The Intuitive Toolkit was used, in real-time to study and build for natural work methods
- A reversal of process; The Intuitive Toolkit was built the last week of our 6 month process; using the prior 6 months to stress-test all possible outcomes
- The Intuitive Toolkit is simple; providing all Commonweal Identity Users with the same tools to create with by encouraging authentic intuition
→ View the Figma file to explore our Creative and Art Directions, ©Commonweal, 2024
→ Check out commonweal.org for the full experience
→ View Local* Broadcasts to learn more about how The Who Model is used for builds of this magnitude
A CLOSER LOOK 👀
